MCS BRAND

MCS Marlboro Classic: our history by images

THE MARLBORO MCS RIDER:
A LEGEND NOT JUST
A LOGO

Starting in the 1970’s the brand was founded AS Marlboro Country Store. In 1987, the unique proposition of combining the legendary American West lifestyle with exceptional Italian quality and style was established through a visionary collaboration between the then American owners of the brand and the quality textile and apparel heritage of one of Italy’s oldest and most renowned textile groups.

Now over 30 years later the brand has gone back to its roots and is now simply known as MCS, and the Rider logo is stronger and more dynamic than ever before. The rugged and refined look and quality established in the 1980s remains unique, and is progressively taking the brand more global and omni-channel than in its history.

A re-visioned brand
name Marlboro Classics emerged, with the iconic Rider logo, and was
an instant success.